Strongbow Hits the Mark

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KUALA LUMPUR, 12 November 2014 – Strongbow, the number one global cider brand, introduces three new variants, Strongbow Apple Ciders Gold, Strongbow Apple Ciders Honey and Strongbow Apple Ciders Elderflower in Malaysia. Offering dynamism and freshness to the palate, the three new ciders will begin appearing at on- and off-trade premises starting next month. Made from the freshest apples, these new variants deliver respective top notes to the ciders that are enjoyable for all.

Bearing over 125 years of cider-making heritage, Strongbow has continuously selected the finest apples for their cider recipes while retaining the crisp and refreshing flavour profile that consumers crave. Being the number one cider brand in the world, Strongbow is constantly adapting and inventing newer and more exciting variants. With freshness at its core, the three new Strongbow Apple Ciders variants have been added to the range to provide consumers with more choices and to suit different individual tastes.


Strongbow Apple Ciders Gold offers a refined sweet and crisp apple bite that captures the light aftertaste of bittersweet apples, giving a very long finish. The clean and invigorating colour of the Gold apple cider is of a warm golden yellow and a pleasant dash of green apple note, which reflects the quality and taste of the cider within.

Strongbow Apple Ciders Honey is a sweet and pleasant cider that delivers the saccharine aroma of honey, while maintaining the crisp taste of cider. Every bottle of this new variant contains a unique golden bronze hue and ends with a refreshing hint of rhubarb for a fruity finish.

Strongbow Apple Ciders Elderflower is a blend of elderflower and lime that hits the ‘bull’s-eye’ by capturing the sweet floral aroma, along with hints of Muscat and fresh litchi fruits. The clear silver-white tint provides a breezy, enlivening look to it, while the delicious infusion of fresh lime flavour in the cider adds a natural zest to the palate.

“Tasting Strongbow is an experience by itself; it offers the perfect first drink to start the evening as a prelude to a lovely night or simply the perfect drink for a hot sunny afternoon. At any time, it sets the stage for you to be yourself as you indulge in real conversations with great company of friends and family,” said Bruce Dallas, Marketing Director of Guinness Anchor Berhad (GAB). “The three new Strongbow Apple Ciders
variants – Gold, Honey and Elderflower – will certainly provide you with more unique choices to appreciate authentic experiences and savour your ‘Golden’ moments in life.”


To fully enjoy Strongbow Apple Ciders, it is customary to have the bottle well-chilled at around 3°-4°Celcius. Dubbed as ‘The Perfect Serve’, the following are the steps for maximum refreshment:

1. Fill a Strongbow glass with approximately 1/3 of ice cubes;
2. Take a chilled bottle of Strongbow or Strongbow draught and pour over ice;
3. Serve on a Strongbow coaster and present the bottle alongside.

Both the Strongbow Apple Ciders Gold and Strongbow Apple Ciders Honey contain five percent alcohol per volume (ABV), while the Strongbow Apple Ciders Elderflower contains 4.5% ABV. Each is designed with a beautifully embossed detailing on a 330ml sleek pint bottle. The three new Strongbow Apple Ciders will be available in early December 2014.

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