Tiger Presents a Celebration of Abundance

Share Article

Kuala Lumpur, 9 December 2013 – With the Year of the Horse just around the corner, Tiger Beer, the world’s No. 1 international Asian beer unveiled their ‘Celebration of Abundance’ festive campaign at Quill 9, Petaling Jaya, promising consumers an exciting and rewarding nationwide promotion with great prizes and exciting events this upcoming Chinese New Year.

The launch of the Tiger Beer ‘Celebration of Abundance’ Chinese New Year campaign saw the majestic entourage of auspicious Chinese characters including the God of Prosperity, Heavenly Angels and lion dancers as well as the arrival of Guinness Anchor Berhad (GAB) Managing Director, Hans Essaadi and Marketing Director, Bruce Dallas on horseback in homage to the upcoming Year of the Horse.


Speaking during the launch of this auspicious campaign, Hans Essaadi, Managing Director of GAB shares, “Tiger Beer has always placed a great emphasis on cultivating a good relationship with the Chinese community and during Chinese New Year, it is even more important for us to be part of celebration, when reunions between family and friends take on utmost importance. This year, we want to give our loyal consumers a celebration of abundance, where they are rewarded manifold with New Year’s treasures as they celebrate with Tiger Beer and the rest of our award winning range of brews.”

At the event, Hans revealed Tiger Beer’s Celebration of Abundance Treasure Chests where the grand prizes of 8 all-new BMWs 3-series await the lucky consumers when they raise their glasses and cheer “Yum Seng” with Tiger, Guinness, Heineken, Anchor and the newly launched Tiger Radler from December 16 onwards at participating coffee shops, food courts and restaurants. Apart from the exclusive 8 BMWs, known as ‘Precious Horse’ in Chinese, consumers also stand a chance to win many exciting prizes when they choose to celebrate with these five brews.

In line with the ‘Celebration of Abundance’ theme, Tiger Beer will also be meeting consumers on-ground through its nationwide road show at selected coffee shops, food courts and restaurants in Peninsular Malaysia to reward GAB’s loyal consumers. At these outlets, consumers purchasing three large bottles of GAB’s beers will get a chance to participate in a lucky draw from the GAB treasure chests with prizes ranging from GAB premiums, products and cash prizes of RM888. Now that’s truly a celebration of abundance!

Hans continues, “You could say that this is Tiger Beer’s own way of thanking our loyal consumers in a big and rewarding manner. On behalf of GAB, I would like to wish our consumers a Happy and Prosperous Chinese New Year and may the Year of the Horse bring you a celebration of abundance.”

This Chinese New Year, be sure to think of GAB’s award-winning range of iconic brews as you can look forward to ‘A Celebration of Abundance’ for you, your family and friends. For more information on this campaign, please visit www.heinekenmalaysia.com today.


Share Article


Press Release

Financial Results

Investor Factsheet




Briefing Deck

(01) - Lead Image - Guinness x TBF Snowskin Mooncakes

02 - Guinness x TBF Snowskin Mooncakes