For fashion designer Yong Sheng, setting up his own clothing label was a childhood dream which seemed out of reach. Despite having no formal training in the fashion industry and with a full-time job to contend with, he spent every waking moment learning everything he could to bring his passion to life. His label, DY/DX, combines traditional Eastern workwear aesthetics with modern fabrics and technologies to create striking high-end streetwear with a style all of its own. Yong Sheng is starting to make an impact internationally, collaborating with local streetwear legends Pestle & Mortar Clothing to kit out Khalid in one of his signature Haori at his performance in KL last year.
Visual artist Sonia Luhong’s choice of medium – fire – already sets her apart from the pack. Pyrography, the art of burning designs onto a surface, is a niche discipline, and Sonia is one of the few female artists in Malaysia to master it. Drawing inspiration from the rich history, culture and wildlife of her native Sarawak, Sonia’s work represents her belief that art is more than just a tool for self-expression; it serves as a bridge between tradition and modernity, youth and experience, civilization and the wild.
Working in partnership with The Beer Factory in Hartamas, Tiger Beer commissioned each of the four raw talents to create elements which will leave their own mark on the newly-opened outlet. From the bespoke staff outfits designed by Yong Sheng, Dato’ Maw’s music curation, to Sonia’s pyrography and Kent’s collaboration menu with The Beer Factory’s chef, the Tiger ROAR Project has given the talents a platform to show Malaysia what they are made of.